Totally California Campaign

This past month we launched a new, integrated marketing campaign for Reddaway, one of the regional transportation companies in the western U.S. that is a part of YRC Worldwide. This was the first really complete marketing program I was able to lead in the past year or so given budget cutbacks and organizational unrest. It's a pretty cool program that was supported with a highly analytical business case. The external portions of the campaign include print advertsing, online display ads, paid search, a microsite website, a promotional offer, print collateral, targeted email campaigns, a customer rewards program and a number of other tactics that all support the overall strategy of growing Reddaway market share to, from and within the state of California. Now, just hoping to see some results as the program runs throughout the year.

Astros Win Again

I have not posted much about Andrew's baseball team this year yet. However, they finally have been playing some games (after many rain-outs early in the season). Andrew's Astros played tonight and won again bringing their team record to an impressive 5-0-1 and keeping them in first place. In his last game Andrew had two big hits and earned the "game ball" from the coach at the end of the game. Tonight he was a little rusty but still managed to a walk in three at bats. More to come as the Astros pursue the championship in the MYBA.

San Diego Conference

The past few days I was attending the Transportation Marketing & Sales Conference (TMSA) in San Diego, CA. The actual conference was at the Rancho Bernardo Inn. The facility was beautiful and I was able to get a little bit of golfing in (shot a 91, good for me). The weather was very mild staying between 50 and 70 degrees pretty much the whole time I was there. I was also able to spend some quality time with my former boss as well as a little time with my current CMO. The conference provided some good mental stimulation and the two keynote speakers, Bill Butterworth and Joe Calhoon did a real nice job.

Annual Launch of Kevin

It's a hot Memorial Day here in northeast Ohio. So ... as we did in 2009 and last year, today we launched Kevin into Lake Frogerick. On hand this year to help Abby and Andrew were friends Rebecca and Sean. Happy Memorial Day!

Feis Weekend

This weekend Abby had two Irish dancing Feis competitions. On Saturday she competed in the Akron Feis and finished 5th out of twenty some girls. Today she competed in the Cleveland Feis and took 3rd place out of twenty or so girls again. Here is a short clip of the award presentation from today (taken with my cell phone).

First Swim of 2011

Definitely enjoying the weather this weekend. 70's yesterday; 80's today. Grilled steaks yesterday; burgers today. Mowed the yard and painted a shelf for Abby yesterday; replaced the batteries in all the solar lights today. The boys - Andrew and his friend Nathan - even went for their first swim of the year in the Lake Frogerick.

Spring Hockey - Game 8

Last night Andrew (#97) play his last game of the Spring League hockey season. Although the Parma Flyers lost the game 1-2, Andrew had an awesome game. He scored the team's only goal and he had a nice body check against the boards. He also skated really well and had a few other goal opportunities. The Parma team finished with a respectable 3-3-2 record. That's it for hockey this summer except for some open skate sessions as well as a CanAm hockey camp in Lake Placid, NY in July.